In this era of information explosion, the influence of new media has penetrated into all walks of life and become a new battlefield for brand communication and marketing。Shiyu gypsumAs a representative of China's new first-line high-end gypsum board brand, we are building a set of innovative products with a forward-looking visionThe "1+N" new media publicity system leads the digital transformation and brand upgrading of the building materials industry。Through this strategic deployment,Shiyu gypsumIt not only strengthens the brand influence, establishes a close relationship with consumers at a deeper level, and opens a new chapter in the publicity of the building materials industry。

Set a precedent,Birth of the "1+N" system

In the context of the integration and development of traditional media and new media,Shiyu gypsumKeen insight into the broad prospects of new media, creatively put forward"1+N" new media publicity system。The "1" here refers to a core --Shiyu gypsumThe official new media platform, as the centralized export of brand information, undertakes the heavy responsibility of brand image building and corporate culture communication;"N" refers to a diversified social media matrix, including but not limited to wechat public accounts, Douyin,Video numberSuch mainstream new media platforms, as well as industry vertical websites, blogs, forums, etc., form a comprehensive and multi-dimensional communication network。

Core drive, strengthen the spread of brand stories

systemically“1”，Shiyu gypsumThe official new media platform is the first position of brand stories。Here, Shiyu not only shares the latest product dynamics, technological breakthroughs, but also tells the story behind the brand, such as corporate responsibility,Production base、工程Cases, etc., use emotion to link consumers, and create a brand image with temperature and depth。Through high-quality content creation and regular updates,Shiyu gypsumThe official platform has become a high ground for fan interaction and brand loyalty cultivation。

Multiple contact points, broaden the brand influence boundary

"N" stands for infinite possibilities,Shiyu gypsumBy opening accounts in multiple new media platforms, differentiated content strategies are customized for different audience groups to achieve accurate communication。On short video platform，Show the installation process and decoration effect of gypsum board through creative short video，Let consumers intuitively feel the charm of the product;On social platforms，Use graphics and other forms，Share decoration knowledge and design inspiration，Enhance user stickiness;In the professional forum，Release industry information, technical analysis，Establish the image of industry experts。

Shiyu gypsumBy implementationThe "1+N" new media publicity system has not only successfully enhanced the brand influence, but also set a model of digital transformation in the building materials industry。This system not only deepens the emotional link between brands and consumers, but also injects new vitality into the sustainable development of enterprises。未来，Shiyu gypsumWe will continue to explore the infinite possibilities of new media, and lead the building materials industry to a broader new era of digital marketing with a more open and innovative attitude。